Content Gap Analysis: Find the Keywords You're Missing
You're already ranking for hundreds of keywords. But how many of them have dedicated pages? Content Gap Analysis reveals the topics people search for that you don't have content for yet— turning invisible opportunities into targeted traffic.
In this guide:
1 What is a Content Gap?
A content gap is a keyword or topic that people are searching for—and finding your website for—but you don't have a dedicated page about it. You're already appearing in search results, but you're probably ranking on page 2 or beyond because your content doesn't specifically address that topic.
Real Example
Imagine you run a PDF translation tool. You have a homepage and some feature pages. Google Search Console shows you're getting 500 impressions/month for "best pdf translator for businesses" but you don't have a dedicated page for that. That's a content gap—and a huge opportunity.
Content Gap vs. Optimization Opportunity
It's important to understand the difference:
No dedicated page exists
You rank for "best pdf translator" but have no page specifically about comparing PDF translators. Action: Create new content.
Page exists but ranks poorly
You have /best-pdf-translators but it's on page 3. Action: Improve existing page.
Our Content Gap Analysis specifically identifies the first scenario—keywords where you need to create something new, not just improve what you have.
2 How Content Gap Analysis Works
Our Content Gap Analysis uses a three-step process to identify genuine content opportunities:
Extract Candidate Keywords from GSC
We pull keywords from your Google Search Console where you rank in positions 10-100 (page 2 and beyond). These are keywords Google already associates with your site, but you're not ranking well for them.
Cross-Reference with Your Sitemap
We compare each keyword against your sitemap URLs. If a keyword like "best pdf translator" matches an existing page like /best-pdf-translators, we know you already have content for it. If there's no match, it's a potential gap.
AI Validates Content Opportunities
Our AI analyzes each potential gap to determine if it's a genuine new content opportunity or just a synonym/variation of content you already have. Only true gaps make it to your results.
What You'll See
Content Gap Analysis
Keywords people search for that you DON'T have content for yet
7
Content Gaps Found
Topics you should create new content for
best pdf translator for businesses
NEW PAGEThis keyword targets business use cases which aren't covered by your current content. Create a dedicated comparison page for enterprise PDF translation needs.
how to translate scanned pdf documents
NEW PAGEUsers searching this have a specific question about OCR + translation. A how-to guide would rank well and drive targeted traffic.
pdf translation api for developers
NEW PAGEDeveloper-focused content opportunity. Create API documentation or integration guides to capture this technical audience.
3 Benefits of Finding Content Gaps
Content Gap Analysis isn't just another SEO report—it's a strategic tool that transforms how you plan content.
Data-Driven Content Planning
Stop guessing what to write about. Every content gap is backed by real search data— impressions, clicks, and current ranking position. You're creating content for keywords that already bring people to your site.
Higher Ranking Potential
You're already ranking on page 2-10 for these keywords. A dedicated, optimized page has a much better chance of reaching page 1 than starting from zero. You're building on existing authority.
Target Specific User Intent
Long-tail keywords (3+ words) reveal specific user intent. "How to translate scanned PDF" tells you exactly what the user wants. Creating content that directly answers their question leads to higher engagement and conversions.
Efficient Resource Allocation
Content creation is expensive—whether you write it yourself or hire someone. Content Gap Analysis ensures you invest in pages with proven demand, not topics you think people might care about.
The Compound Effect
Each new page you create can rank for multiple related keywords. Fill one content gap, and you might start ranking for dozens of related long-tail queries you hadn't even considered. This compound effect makes content gap analysis one of the highest-ROI SEO activities.
4 Using Your Results
Once you have your content gaps, here's how to prioritize and act on them:
Prioritization Framework
High Priority: High Impressions + Position 10-20
These keywords are just off page 1. A dedicated page could quickly reach top 10. Start here for quick wins.
Medium Priority: Moderate Impressions + Position 20-50
Good opportunities but will take longer to rank. Schedule these after your high-priority pages.
Lower Priority: Position 50+
These are more speculative. Google associates you with these keywords, but you have less established authority. Good for long-term content planning.
Creating Content for Each Gap
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1
Understand the search intent
Search the keyword yourself. What type of content ranks? Is it how-to guides, comparisons, tool pages, or informational articles? Match the format that Google rewards.
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2
Create a dedicated page
Don't just add a section to an existing page. Create a new URL specifically targeting this keyword. Use the keyword in your URL, title, H1, and naturally throughout the content.
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3
Add to your sitemap
Include the new page in your sitemap.xml. Our auto-indexing will automatically submit it to Google and Bing, getting it crawled faster.
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4
Internal link from related pages
Link to your new page from existing relevant content. This passes authority and helps Google understand the topical relationship.
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5
Monitor and optimize
After 2-4 weeks, check your Search Console data. If the page isn't ranking well, use our AI optimization tools to improve the title, meta description, and content.
Don't Cannibalize Your Content
Before creating a new page, make sure you don't already have similar content that could compete with it. Our Content Gap Analysis filters out keywords where you have similar pages, but always double-check. If you do have overlapping content, consider consolidating rather than creating more.
5 AI Article Generation (Pro)
Don't want to write every article yourself? With one click, our AI generates complete, publication-ready articles for any content gap. This isn't generic AI slop—it's a sophisticated 7-step process that produces content tailored to your brand, informed by competitor research, and enriched with current data.
What Makes Our Article Generation Different
We don't just prompt an AI to "write about X". We analyze your top-performing pages to capture your writing style, scrape top-ranking competitors to understand what Google rewards, research current statistics and trends, and automatically include relevant internal links from your sitemap. The result: articles that sound like you wrote them.
The 7-Step Generation Process
Groups your primary keyword with related terms and identifies search intent (informational, commercial, transactional).
Scrapes your highest-ranking page to extract your brand voice—tone, style, sentence structure, technical level.
Fetches the top 10 search results to understand the competitive landscape.
Extracts content from the top 3 ranking pages—their structure, word count, headings, and key topics.
Creates a content brief identifying common topics, gaps competitors miss, and unique angles to differentiate.
Uses Perplexity AI to gather current statistics, trends, expert opinions, and case studies with sources.
Combines everything into a complete article with proper heading structure, your brand voice, and 3-5 automatic internal links.
Generated Article
"how to fix seo indexing errors" · 2,847 words
If your pages aren't showing up in Google, you're leaving traffic on the table. In this guide, we'll walk through the most common indexing errors and exactly how to fix them...
What You Get
- • Complete, publication-ready article in Markdown
- • Proper heading structure (H1, H2, H3)
- • 3-5 relevant internal links automatically included
- • Your brand voice and writing style
- • Competitor-informed structure and length
What We Never Do
- • Invent features or stats not in research
- • Change your brand name
- • Use false superlatives ("the best", "#1")
- • Make unverifiable claims
- • Produce thin, generic content
Frequently Asked Questions
What is Content Gap Analysis?
Content Gap Analysis identifies keywords that people search for where you appear in search results, but you don't have dedicated content for. These represent opportunities to create new pages that could rank higher and drive more targeted traffic to your website.
How does the Content Gap Analysis work?
Our tool analyzes your Google Search Console data to find keywords where you rank on page 2 or beyond (positions 10-100). It then cross-references these keywords against your sitemap to identify which ones don't have dedicated pages. Finally, AI determines if each keyword represents a genuine content opportunity.
What's the difference between a content gap and optimization opportunity?
A content gap is a keyword where you rank but have NO dedicated page for it—you need to create new content. An optimization opportunity is where you already have a relevant page but it's not ranking well—you need to improve existing content rather than create something new.
How often should I run Content Gap Analysis?
We recommend running Content Gap Analysis monthly or whenever you're planning your content calendar. Search trends change, and new keyword opportunities emerge as your site gains authority. Regular analysis ensures you don't miss valuable content opportunities.
Is Content Gap Analysis included in the free plan?
Content Gap Analysis is a PRO feature that uses AI to analyze your keywords and determine genuine content opportunities. The free plan includes the performance dashboard and auto-indexing, while PRO unlocks advanced features like Content Gap Analysis, AI optimization, and schema generation.
How does AI Article Generation work?
Our AI Article Generation uses a 7-step process: keyword clustering, writing tone analysis from your existing content, SERP analysis, competitor content scraping, competitor brief creation, topic research with current data, and finally article generation. The result is a publication-ready article in your brand voice with automatic internal links included.